Marketing & business · Beginner

Content Creation & Social Media

Learn content strategy, formats, hooks, captions, publishing plans, community management and responsible creator practices.

minutes · Self-paced

Course overview

Learn content strategy, formats, hooks, captions, publishing plans, community management and responsible creator practices. This expanded learning path includes additional applied workshops and a practical course project.

What you will learn

  • Choose a content purpose and audience
  • Write strong hooks and captions
  • Plan publishing and community management
  • Review performance and improve
  • Apply the skills in a practical project
  • Review and improve your completed work

Skills covered

  • Content strategy
  • Audience definition
  • Content pillars
  • Copywriting
  • Short-form video
  • Publishing calendars
  • Community management
  • Analytics

Prerequisites

No previous experience is required. Practical exercises are included in every module.

Course modules

Choose a content purpose and audience

Build content around a clear message rather than posting randomly.

min

Write strong hooks and captions

Give people a truthful reason to pay attention.

min

Plan publishing and community management

Create a sustainable schedule and respond respectfully.

min

Review performance and improve

Use audience feedback and meaningful signals to refine content.

min

Develop content pillars and a publishing plan

Content pillars are repeatable themes that connect audience interests with a creator's purpose. A calendar balances formats and frequency without posting just to fill space.

min

Manage a community and review performance

Community management needs clear replies and moderation boundaries. Metrics should relate to a post's purpose rather than just the largest number.

min

Produce content for different formats

Different platforms have different viewing contexts. Frame content for mobile screens, use understandable sound and captions, and make the opening relevant.

min

Write hooks, scripts and captions

A hook should make the subject clear and invite attention without misleading the audience. Scripts need a natural structure, useful detail and an appropriate action.

min