Marketing & business · Beginner

E-commerce & Online Selling

Learn product presentation, catalogue structure, customer journeys, checkout, fulfilment, policies and customer support.

minutes · Self-paced

Course overview

Learn product presentation, catalogue structure, customer journeys, checkout, fulfilment, policies and customer support. This expanded learning path includes additional applied workshops and a practical course project.

What you will learn

  • Choose a product and selling model
  • Create accurate product listings
  • Design checkout and customer journeys
  • Manage orders and customer trust
  • Apply the skills in a practical project
  • Review and improve your completed work

Skills covered

  • Online business models
  • Product listings
  • Product photography
  • Customer journey
  • Checkout
  • Payment concepts
  • Order fulfilment
  • Customer care

Prerequisites

No previous experience is required. Practical exercises are included in every module.

Course modules

Choose a product and selling model

Understand what you sell, who buys it and how orders are fulfilled.

min

Create accurate product listings

Present products with useful details and honest images.

min

Design checkout and customer journeys

Reduce confusion between discovery and a confirmed order.

min

Manage orders and customer trust

Create reliable fulfilment, returns and support processes.

min

Choose a selling model and validate an offer

Online businesses may sell physical goods, digital products, subscriptions or services. Understand the customer, value and delivery method before choosing a platform.

min

Create product listings that answer questions

A listing explains what is included, who it suits, specifications, variations and delivery expectations. Accurate images and honest descriptions reduce confusion.

min

Design checkout and build customer trust

Checkout should explain total cost, payment method, delivery details and confirmation. Use trusted payment services and communicate what happens after payment.

min

Manage orders and after-sales support

A dependable shop confirms orders, updates customers, fulfils products and handles questions. Clear policies set realistic expectations.

min